ARST349

For our first project ‘vehicles designed for harsh environments’, I have decided to design a powerful and fierce aircraft for the one and only Miss Queen Beyonce Giselle Knowles-Carter. This vessel is inspired from her own artistic vision as a strong female musician and performer, as well as a successful CEO, wife, and mother. Her story is two-fold, for she keeps her personal life very private, while her global image is iconic and constantly in the public eye. Her two facades are demonstrated in this vehicle’s construction with the bold, flashy (reflective/visible) exterior, with a simple and more intimate scene inside. In an interview about her most recent album Beyonce, she says:

“I wanted people to hear the songs with the story that’s in my head, because that what makes it mine. That vision in my brain is what I wanted people to experience for the first time. Part 1: The visual album. I feel like right now, people experience music differently. I remember seeing thriller on TV with my family, it was an event, we all sat around the TV and I am now looking back, I am so lucky I was born around that time. I miss that immersive experience. Now, people only listen to a few seconds of a song on their ipods and they don’t really invest in a whole album. It’s about the single and the hype. It’s so much that gets between the music, the artist and the fan.”

Her goal in making music is to create a complete body of work in a narrative fashion that will make a powerful statement about femininity/women with power; I have strived to reflect this in creating my own narrative through her vehicular design and its surrounding. The interior design is greatly influenced by one of her fondest memories growing up watching the Jackson 5 on TV with her family, of which she later tributes a famous live performance of ‘Halo’ to the passing of Michael Jackson.

Beyonce will be entering this scene on a hovering aircraft that informs her personal and public life and her values as a female artist. The speakers above will play her music, representing that her messages are being spread and heard.  She will be standing at the one golden door of access which will be open (in reference to her philosophy on producing music with only one access point and her aversion to leaks/music theft) as the aircraft gracefully hovers en route to land. The vehicle will be placed directly at the head of the conference table so that Beyonce can descend from her private interior (life) and take her throne at the head of the conference meeting. She is often called Queen Bey (Beyonce) and refers to her following of fans/supporters as her beehive. These people who appreciate and recognize her vision and messages will be incorporated to the exterior façade which will take the form of a gold, hive-like hexagonal pattern. The wings will slightly mimic those of an insect (bee) with the intention that her life is always in motion and her work is about movement and being able to influence future generations and spread her message globally. This vehicle will be styled futuristically to reflect her goals of impacting new generations of women as well as her avant-garde approach towards feminism. The exterior color scheme and material are informed by her royal title as Queen Bey with bold, royal colors that are sharp and sleek yet feminine like jewelry or her wardrobe. When she exits her interior living room, she takes charge of the scene in her powerful stance, representing how she takes charge of her sexuality, body, and capacity to be successful without fear of judgment. In one of Beyonce’s celebrated songs “Flawless” from her most recent visual album Beyonce, she samples Chimamanda Ngozi Adichie’s TED message:

“We teach girls to shrink themselves, to make themselves smaller. We say to girls, ‘You can have ambition, but not too much. You should aim to be successful, but not too successful. Otherwise you will threaten the man.’ Because I am female, I am expected to aspire to marriage. I am expected to make my life choices always keeping in mind that marriage is the most important. Now marriage can be a source of joy and love and mutual support. But why do we teach girls to aspire to marriage and we don’t teach boys the same? We raise girls to see each other as competitors – not for jobs or for accomplishments, which I think can be a good thing, but for the attention of men. We teach girls that they cannot be sexual beings in the way that boys are. Feminist: the person who believes in the social, political, and economic equality of the sexes”

These words inspired Beyonce’s song, and both women continue to address gender inequality in the workforce and empowering women to a higher level. The harsh environment I have chosen is set in a board room meeting space filled with men in suits. Fittingly, Beyonce is the President and CEO of her company Parkwood Entertainment, where she takes the seat at the head of the table after descending her vehicle, however the gender of the board room changes once she arrives, as it becomes mixed equally in gender.  The relationship with space in these final renders is very important for it reflects her career and private life juxtaposed in a societal critique on a woman’s place at a table, figuratively and literally.